Search
Engine Placement
Once
you have your
site up, of
course the next
thing is to
submit your
web site to
the search engines.
This task, however,
is not as simple
as you might
think.
There are numerous
factors which
influence the
way your site
shows up in
an engine. These
factors include
the use of various
tags in the
source code
of your web
page. Other
factors include
the construction
of the title
of your page,
the length of
your page, how
a search engine
determines relevancy
of your page,
etc.
The
trouble is,
search engines
do not have
a uniform set
of criteria.
Those criteria
which are common
among search
engines are
not necessarily
given the same
weight (importance).
Each major search
engine employs
the use of proprietary
(and somewhat
confidential)
algorithms for
indexing sites.
What might work
well for one
search engine
will work against
you for another.
For example,
Alta Vista currently
gives better
rankings for
short page titles,
whereas Infoseek
prefers longer
titles.
Further,
the rules that
one search engine
employs to index
sites is not
necessarily
static, and
these rules
are known to
change overnight
with no warning.
In order to
maintain a good
ranking in the
engines, one
must realize
that site maintenance
must include
keeping a close
eye on how the
site is ranking
in the engines,
and take those
steps necessary
to "tweak"
the site to
regain any lowered
rankings.
A
good marketing
strategy will
solve these
problems while
maintaining
the integrity,
content and
professional
look of your
site.
Realize
that marketing
offers to submit
your site to
a zillion search
engines for
a seemingly
low price, will
submit to minor
engines that
commonly drop
your site off
their list after
a week or two.
(This is no
secret to submission
service providers.)
I'm not saying
don't submit
your site to
hundreds of
search engines.
Exposure is
exposure. But
this is not
by any means
a one-stop solution
to ensuring
your continuing
presence on
the web.
Site
Popularity
Search
engines often
determine the
importance/popularity
of your site
by the number
of other sites
which link to
yours. Popularity
is an important
factor from
the perspective
of search engine
rankings. Links
from other sites
is also a key
point in generating
traffic from
other sites
to yours, and
therefore must
be given consideration
in any good
online marketing
strategy.
We
will provide
you with a site
analysis and
proposed plan
for search engine
placement, along
with our recommendations
for other online
marketing actions.
Click
here
to request a
marketing analysis
of your site.
